The Washington post splashed: Chinese beatles 4 football into China

Last week, in Loudoun county's state of mud, certainly some pits lawn, the National Football League (hereinafter referred to as the NFL) spent the day carve it "invasion" China plans. With a few people know "in", not to mention "zone" groups, conservative NFL solution would be to invite one of football jersey
Asia's most popular rock band in a game of rugby, children's waist flags and recorded making true person shows.
Chris Parsons, responsible for the operation of international NFL vice President, said: "we have begun to understand that exist in the Chinese market tips." Tips are not playing the game itself, but in American culture.
That is why stone, monster, ahshin, Martha, daughter-the -- called a mayday Taiwan, a member of the band for recording the TV programs, this month 10 days spent in the northeastern U.S., throughout the meeting with the cheerleader and military flag football game, waist. This program will fall on CCTV broadcast. All these activities are based on an objective: million Chinese into rugby fans.
NFL to this goal eagerly expect.
For many years, this Sunday, the NFL began the regular season, the alliance has become the world's most profitable sports federation, about 80 billion in revenues. With the progress of science and technology, more and more countries, and the American NFL found the plight of the international market boom: on the one hand, to make their place, but on the other hand the movement in the other countries outside America barely understood.
The NBA and MLB (American baseball league) in the world has numerous crazy fans. The most fundamental is, many financial analysis shows that the NFL either in the international market growth, or have behind.
Over the past years, the NFL to foreign markets, first in scoring like Tokyo, Berlin, Mexico City, such as an exhibition game later in Europe to try a little league, "" 16 years of experiments. In 2007, because I believe that "watching people power will bring the loyal fans" belief, NFL will concentrate on regular season games into the European cities, so also abandoned the two attempts. However, although Wembley stadium in London of tickets sold two games, Roger Goodell also members of the NFL ambitious about one day in London will hold their football team or the super bowl, but facts have proved that the strategy to cultivate football than the actual effect and loyal fans.
China is the most popular sport in table tennis and badminton, people are not interested in football. Local television in the NBA and you can see, many young people in China are the NBA's premiership and loyal fans, but their football impression is vague.
Chad. Lewis said: "like to explain the cricket." He was Philadelphia hawks Everett, brigham young university student, in Taiwan for two years, more familiar to China in recent years.
But also some signs of progress. According to the statistics, about 40 NFL 2008 million Chinese watched the super bowl, this year, an increase of New Orleans Saints jersey
2.2 million - although compared with China's population is small, but if this is considered in Beijing time 6 a.m. Monday began, or can be seen as a positive sign.
Until 2003 NFL to seriously consider as a potential market of China. If the NFL will not match with the United States into the culture of the west, it is similar to the Chinese market, and how to capture? At the beginning of the 21st century, Beijing, Shanghai, Hong Kong is a great attraction of the market. NFL in Beijing office, China began to extend waist high school football appliance and flag 2007 start planning exhibition held in Beijing.
Then a strange thing happened. Was sent to China for more than 20 years of exhibition young americans, noticed the young Chinese city of American culture. Because China does not have big professional sports federation, NFL need not as in other countries, to compete with rivals. The football league (China by scandals in recent years, the Chinese young people are obsessed with disdain. In 2007, China for the 2008 summer Olympic Games, Beijing preparing for an exhibition to find a suitable action becomes a tickler, and make the game on TV in China also became a problem. Therefore the match was canceled, but in China the NFL employees working for another plan: if the young Chinese are really attracted by the American culture, why not promotion for the American social and cultural significance, but the promotion of Chinese strange and complex game? They set the target audience: large number of teenagers, nearly 1 billion. :
Parsons said: "we thought, TV programs might erect culture."
Last year, the NFL with international sports market IMG (with CCTV, has 20 years of cooperation and promote cooperation in China football sports. Past NFL tried for other countries make TV audience, but these programs are around the game itself to promote competition, rather than rely on promotion of San Francisco 49ers jersey
culture. In order to touch the program must be Chinese, NFL ground find another. To prove this point, the NFL, director of China Ton to operate the project Yi Jun, he refused to initial offer education programs of traditional NFL style.
Therefore, in this year will kick-off the super bowl, when the NFL IMG in China and the staff team to meet in Beijing office. They discussed all can think, finally using NFL international media director more advice, Kevin decided to adopt the reality TV show. Reality is very popular in China, the NFL IMG and personnel think this is likely to attract young Chinese best attention.
They insisted on program is not purely rugby game program. It needs a star - "ambassador", the thing is